<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Auto Shop Growth</title><link>https://autoshopgrowth.com/</link><description>Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for auto repair shops and mobile mechanics.</description><item><title>What to run in the shop before the first cold morning</title><link>https://autoshopgrowth.com/blog/what-to-run-before-the-first-cold-morning/</link><guid>https://autoshopgrowth.com/blog/what-to-run-before-the-first-cold-morning/</guid><pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate><description>September is quiet and October is not. The four campaigns to have live before the first cold snap fills your bays with no-starts and heater complaints.</description></item><item><title>Agency, freelancer or do it yourself: how a shop owner should decide</title><link>https://autoshopgrowth.com/guides/hiring-a-marketing-agency-auto-repair/</link><guid>https://autoshopgrowth.com/guides/hiring-a-marketing-agency-auto-repair/</guid><pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate><description>What marketing help costs an auto repair shop, the red flags in a pitch, which pieces to keep in house, and why a real provider proves it first.</description></item><item><title>The repair shop calendar: what to sell each season and how to survive the slow weeks</title><link>https://autoshopgrowth.com/guides/slow-season-marketing-auto-repair/</link><guid>https://autoshopgrowth.com/guides/slow-season-marketing-auto-repair/</guid><pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate><description>A month-by-month marketing plan for an auto repair shop, the two reliable slow stretches, and what to run when the bays are empty instead of cutting prices.</description></item><item><title>Pricing and quoting for repair shops: good, better, best and the inspection that sells it</title><link>https://autoshopgrowth.com/guides/pricing-quoting-auto-repair-shops/</link><guid>https://autoshopgrowth.com/guides/pricing-quoting-auto-repair-shops/</guid><pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate><description>How to present a repair estimate so it gets approved, why good-better-best raises the average repair order, and how pricing changes your marketing.</description></item><item><title>Mobile mechanics are in your search results now. Here is what that changes.</title><link>https://autoshopgrowth.com/blog/mobile-mechanics-and-the-search-results/</link><guid>https://autoshopgrowth.com/blog/mobile-mechanics-and-the-search-results/</guid><pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate><description>Van-based mechanics show up for the same searches as shops with bays. What the benchmark data says about the segment, and how a shop should respond.</description></item><item><title>What a missed call costs a repair shop, and the follow-up that fixes it</title><link>https://autoshopgrowth.com/guides/missed-calls-follow-up-auto-repair/</link><guid>https://autoshopgrowth.com/guides/missed-calls-follow-up-auto-repair/</guid><pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate><description>Missed-call text-back, speed to lead, who answers the phone, and the declined-work sequence that turns yellow inspection items into approved repairs.</description></item><item><title>The seven things an auto repair shop website has to do</title><link>https://autoshopgrowth.com/guides/auto-repair-shop-website-essentials/</link><guid>https://autoshopgrowth.com/guides/auto-repair-shop-website-essentials/</guid><pubDate>Thu, 06 Aug 2026 00:00:00 GMT</pubDate><description>Speed, tap-to-call, service pages, prices, town pages, reviews and online booking, plus what to cut, for independent shops and mobile mechanics.</description></item><item><title>How to show up when someone asks ChatGPT for a mechanic</title><link>https://autoshopgrowth.com/guides/ai-search-chatgpt-auto-repair/</link><guid>https://autoshopgrowth.com/guides/ai-search-chatgpt-auto-repair/</guid><pubDate>Thu, 30 Jul 2026 00:00:00 GMT</pubDate><description>What AI answer engines use to pick a local repair shop, the page structure they quote, and the practical steps that get an independent shop named in AI results.</description></item><item><title>Facebook and Instagram ads for auto repair shops that actually book work</title><link>https://autoshopgrowth.com/guides/facebook-instagram-ads-auto-repair/</link><guid>https://autoshopgrowth.com/guides/facebook-instagram-ads-auto-repair/</guid><pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate><description>The creative that works for an independent shop, which offers convert, realistic budgets and cost per lead, and how to retarget people who left.</description></item><item><title>Google Ads for auto repair shops: budgets, campaigns and real cost per call</title><link>https://autoshopgrowth.com/guides/google-ads-auto-repair-shops/</link><guid>https://autoshopgrowth.com/guides/google-ads-auto-repair-shops/</guid><pubDate>Thu, 16 Jul 2026 00:00:00 GMT</pubDate><description>Which Google Ads campaigns fill bays for an independent shop, which ones burn cash, what a repair call really costs, and how to structure a budget.</description></item><item><title>Google Business Profile setup for auto repair shops and mobile mechanics</title><link>https://autoshopgrowth.com/guides/google-business-profile-auto-repair/</link><guid>https://autoshopgrowth.com/guides/google-business-profile-auto-repair/</guid><pubDate>Thu, 09 Jul 2026 00:00:00 GMT</pubDate><description>Categories, services, photos, hours, posts and Q and A, set up so your shop shows for brakes and check engine light searches instead of only your own name.</description></item><item><title>How repair shops get more Google reviews without chasing customers</title><link>https://autoshopgrowth.com/guides/get-more-google-reviews-auto-repair/</link><guid>https://autoshopgrowth.com/guides/get-more-google-reviews-auto-repair/</guid><pubDate>Thu, 02 Jul 2026 00:00:00 GMT</pubDate><description>The counter ask, the exact text to send, when to send it, what a healthy review velocity looks like for an auto repair shop, and how to answer the bad one.</description></item></channel></rss>