Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 90,000 public Google Business Profile listings of auto repair shops and mobile mechanics across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- Text the inspection or call the customer? Two ways to get a repair approved
- What a service reminder program costs a repair shop, and when it pays back
- Reader question: a one-star review over our diagnostic fee. Should we stop charging for it?
- Google Ads or a better Google profile: which one brings a repair shop more cars
- What to run in the shop before the first cold morning
- Agency, freelancer or do it yourself: how a shop owner should decide
- The repair shop calendar: what to sell each season and how to survive the slow weeks
- Pricing and quoting for repair shops: good, better, best and the inspection that sells it
Contact
Corrections, questions about the data, or press: text or call (385) 722-5326.