Social media management for a auto repair shop
Social is not where a shop sells work. It is where a customer checks whether you are still open, still staffed and still competent before trusting you with a $2,000 job. An account whose last post is from 2023 answers that badly. Three posts a week is enough, and what performs is what only you have: the repair of the week with the failure shown, a tech spotlight with certifications, a thirty second warning-light explainer, a before and after of something genuinely gross.
Vertical video outperforms photos by a wide margin on both platforms. Shot on a phone, no editing beyond captions. Post the same clip to both platforms and then leave it alone. Chasing trends and trending audio is how shop owners quit in week three, and consistency beats polish here every time.
The mistake is filling the feed with reposted memes and holiday graphics. It reads as an empty shop with a bored front desk.