Facebook and Instagram ads for a auto repair shop
Nobody scrolls Instagram hoping to buy a transmission. Meta works two other ways for a shop: catching people who have been putting off a repair, and staying in front of everyone who visited your site and did not call. The creative that pulls is unglamorous. A tech explaining what a bad wheel bearing sounds like. Ten seconds of a lift going up with the ticket total on screen. A corroded battery terminal before and after. Stock photos of shiny sedans do nothing. The comments under a good one fill up with people describing their own noise, which is a lead in disguise, so answer every one.
Expect $8 to $25 per form fill in most markets, more for calls, and expect a third to be tire kickers. Budget $15 to $30 a day inside a five to ten mile radius.
The mistake is boosting posts from the page. Boosting optimizes for engagement, so you buy likes from people forty miles away.