Review generation and reputation for a auto repair shop
Reviews decide the map pack and they decide the phone call. The median shop in our data has 44 reviews and the top tenth has 343, so the distance between average and dominant is a couple of years of asking properly. The ask that works happens at pickup with the keys in your hand: say the customer's name, say that reviews are how people find the shop, and send the link by text before they leave the lot. Sent within fifteen minutes it converts several times better than that evening.
Track requests by service writer. Once you can see one writer producing four times another, the conversation about how to ask gets shorter. It is a training problem rather than a marketing problem, and it is fixable in a week.
The mistake is going quiet after a bad one. Reply inside a day, state the facts from the invoice, offer a number, and stop.