Google Ads management for a auto repair shop
Search is where a broken car becomes a booked bay. The terms worth paying for have a symptom or a system attached: check engine light diagnostic, brake repair, transmission rebuild, AC not blowing cold, alternator replacement, pre-purchase inspection. Each gets its own ad group and its own page, never the home page. In most metros a shop pays $25 to $70 per inbound call on that traffic, and against a repair order in the hundreds that clears with room.
The mistake nearly every shop makes is buying oil changes. Clicks are cheap, volume looks great, and you fill the schedule with $70 tickets and customers who leave for the next coupon. Oil changes are retention, not acquisition.
Two weeks in, working looks like tracked calls arriving daily, a search terms report you have already pruned twice, and one job over $1,000 you can trace to a click. The Google Ads guide has the structure.