Analytics and reporting for a auto repair shop
Most shops judge marketing by whichever platform sends the friendliest report. Google Ads claims forty conversions, the shop booked nine cars, and nobody reconciles the two. Reporting that helps has one page and five numbers per channel: calls, booked appointments, closed repair orders, cost per booked repair order, and revenue. The rest is decoration.
Getting there means connecting the phone system, the ad accounts and the shop management system so a call can be traced to a ticket. Tekmetric, Shopmonkey and Mitchell all export what is needed. Once that link exists you learn which channel produces the $1,400 jobs and which produces the $90 ones, and budget stops being a matter of opinion.
The mistake is watching daily. Daily numbers in a shop are noise. Read weekly, decide monthly, and give anything new forty-five days. A campaign killed on day nine was never measured, it was only felt, and shops repeat that mistake every quarter.